Building Urban Motion

Urban Motion project unveiled at Milan International Film Festival

Short film festivals are always great for finding new, inspiring work. But usually they're pretty formulaic - lots of films screened inside a darkened cinema. However, the biggest film at this year's Milan International Film Festival from Italian creative agency abstract:groove wasn't screened in the cinema at all - it was projected onto it.

Building Urban Motion used light and music to transform the Arcobaleno cinema in Milan's Viale Tunisia into an architectural hallucination.

BUILDING URBAN MOTION - oneiric activity of a surface from abstract groove on Vimeo.

+ Via Shots Mag