Urban Motion project unveiled at Milan International Film Festival
Short film festivals are always great for finding new, inspiring work. But usually they're pretty formulaic - lots of films screened inside a darkened cinema. However, the biggest film at this year's Milan International Film Festival from Italian creative agency abstract:groove wasn't screened in the cinema at all - it was projected onto it.
Building Urban Motion used light and music to transform the Arcobaleno cinema in Milan's Viale Tunisia into an architectural hallucination.